For the Press
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A Message From Dan Cole

Dan Cole
Dan Cole
VP, Exhibitor Services, Sales and Business Development, International CES

Media at CES: Your “Pro-Bono” Promotional Partner
by Dan Cole

Book your plane tickets, fill that appointment calendar and start the countdown! The 2009 International CES is less than three months away, and the buzz is building. Is your organization ready for the world’s largest annual consumer technology event?

It’s said that there is no such thing as bad publicity, and press coverage is a necessary pillar of any business’ marketing strategy and critical to success. Many exhibitors view CES strictly as a potential marketplace for new and expanded business partnerships. But in this age of infinite information sources and 24-hour as-it-happens news, another key value of the show remains prominent: media coverage.

The public is now more savvy, discerning and informed than ever, and the CE buying public may be even more so. They rely heavily on the media for information about CE product purchases and much of that year-long coverage stems from the International CES. From a pure numbers perspective, CES draws more media than the Super Bowl. The 2008 International CES drew 4,500 trade and mainstream press to the show along with 1,900 market and financial analysts to get the scoop on the latest products and technologies from the consumer electronics industry. Media came from notable print, online and broadcast media outlets such as Newsweek, CNET and CNBC along with a plethora of bloggers and new media vehicles that are rapidly growing in reach and influence. NBC Universal was able to broadcast their official outlets live from the show floor last year through our Official Broadcast Partnership. CES reaches millions of eager technorati worldwide.

Continued on next page.


Exhibitor's Source Newsletter

October 2008

[ News ] [ Promotions ] [ Events ] [ Operations ]


Microsoft, Sony, Ford, Intel and Cisco CEOs to Keynote ’09 CES

Microsoft's Steve Ballmer, Sony's Sir Howard Stringer, Ford's Alan Mulally, Intel's Craig Barret and Cisco’s John Chambers are preparing to unveil the next generation of technology at the upcoming International CES, January 8-11, in Las Vegas.

"These exciting keynote speakers demonstrate that the 2009 International CES is the hub of activity in the consumer electronics, entertainment content, and automotive industries," said CEA President and CEO Gary Shapiro. "These leaders are changing the way technology is being incorporated into new markets…."

Learn more about the 2009 keynote lineup.

Now Available for Download – CES Alert – Stay Informed

CES Alert is now available to help with your preparation for the 2009 International CES. CES Alert is a personalized desktop tool that provides a secure communications channel from show management directly to you. You’ll receive important show information such as timely reminders of deadlines for show services. This is the second year we are using this tool.

Load the CES Alert on your system tray now.

If you have any questions, please contact customer support at 410-402-1028, option 1 or smartboothsupport@bdmetrics.com.



Last Chance to Complete Your Exhibitor Directory Listing - Deadline October 17

Attendees are already searching the 2009 International CES online exhibitor directory, powered by MyCES. Will they find you? Complete your listing today. For assistance with your directory listing, e-mail Support@BDMetrics.com or call 800-931-5103 and select option 1.

Once you have completed your directory listing, you have also activated your CES SmartBooth profile allowing you to take the next step to enhance your presence before, during and after CES. Visit our website or contact Ed Gorey at 410-402-1070 or Ed.Gorey@bdmetrics.com for more information on CES SmartBooth and other online marketing tools.

The deadline for your listing in the print International CES Official Show Directory is October 17, 2008.

Launching a new product or making a big announcement at International CES?  Find out how to maximize the success of your launch with MyCES online marketing tools.  Call Ed Gorey at 410-402-1070 to find out more.

Want Your Best Customers to Visit You at CES?

As an added value, CES is offering exhibitor invitations for you to send to your most important guests. This inexpensive, effective marketing tool allows your guests FREE advance registration to the International CES up until December 15, 2008. Or if they register on-site, they will save $100 on the registration fee.
Send this invitation electronically or mail to your guests. Here’s how:

Electronic Invitations
We created the electronic invitation (PDF) to the 2009 International CES for you to download and send to your key customers. Download this electronic invitation.

Need help getting started? Try this:

1) Send an e-mail to your customers. Include your company name and booth information and any announcement you might have about the products or services you plan to display at CES.

    • Tip: Include your logo to boost your brand!

2) Attach this electronic invitation. Already designed by CEA, this invite provides attendees with the basic tools to register and plan for CES.

Print Invitations
Request up to 10,000 hard-copy invitations to send to your best customers and prospects, and we'll cover the printing and production costs.
Personalize your invitations with your company logo, booth number and show message. This is a great way to ensure these important customers come to you!

Visit http://cesinvites.hbp.com/ for details, where you will also find information on how to mail your invitations.
For more information e-mail Invitations@CE.org, or call 703-907-4331. Don’t miss this opportunity to invite your best customers to the 2009 International CES.

[ News ] [ Promotions ] [ Events ] [ Operations ]

A Message From Dan Cole

Dan Cole
Dan Cole
VP, Exhibitor Services, Sales and Business Development, International CES

Media at CES: Your “Pro-Bono” Promotional Partner
by Dan Cole

Book your plane tickets, fill that appointment calendar and start the countdown! The 2009 International CES is less than three months away, and the buzz is building. Is your organization ready for the world’s largest annual consumer technology event?

It’s said that there is no such thing as bad publicity, and press coverage is a necessary pillar of any business’ marketing strategy and critical to success. Many exhibitors view CES strictly as a potential marketplace for new and expanded business partnerships. But in this age of infinite information sources and 24-hour as-it-happens news, another key value of the show remains prominent: media coverage.

The public is now more savvy, discerning and informed than ever, and the CE buying public may be even more so. They rely heavily on the media for information about CE product purchases and much of that year-long coverage stems from the International CES. From a pure numbers perspective, CES draws more media than the Super Bowl. The 2008 International CES drew 4,500 trade and mainstream press to the show along with 1,900 market and financial analysts to get the scoop on the latest products and technologies from the consumer electronics industry. Media came from notable print, online and broadcast media outlets such as Newsweek, CNET and CNBC along with a plethora of bloggers and new media vehicles that are rapidly growing in reach and influence. NBC Universal was able to broadcast their official outlets live from the show floor last year through our Official Broadcast Partnership. CES reaches millions of eager technorati worldwide.

Continued on next page.