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CES TechZones

See What's Driving the Digital Economy

Located throughout the entire CES show floor, these pockets of market-specific technology draw you in and then surround you with emerging products and the companies that were innovative enough to bring this mind-blowing technology to consumers the world over. Get ready. Get in the zone.

TechZone Name	Location	Sponsor
Advanced Display Technologies	LVCC South Hall 1	DisplaySearch
Discover Wireless Mobility, brought to you by Qualcomm	LVCC South Hall 3	Qualcomm
DisplayPort	Sands Expo and Convention Center	Video Electronics Standards Association
GSMA	South Hall 4	GSM Association
HDMI	LVCC South Hall 1	HDMI Licensing
HomePlug	LVCC South Hall 2	HomePlug Alliance
Location Based Services (LBS)	LVCC North Hall
NFC Forum	Sands Expo and Convention Center	NFC Forum
Smartphone TechZone, featuring Advanced Wireless Solutions	Sands Expo and Convention Center	Smartphone Summit, SmartPhone Industry
USB	LVCC South Hall 3-4	USB-IF
WiMedia	LVCC South Hall 2	WiMedia Alliance
Wireless Distribution	LVCC South Hall 4
ZigBee	LVCC South Hall 1	The ZigBee Alliance

LVCC South Hall 1
Sponsor(s): DisplaySearch

The Advanced Display Technologies TechZone showcases the latest developments in all advanced display technologies from around the world covering a-Si TFT LCDs, LTPS TFT LCDs, AMOLEDs, PMOLEDs, PDPs, flexible, reflective and 3D displays for a wide variety of applications ranging from mobile phones to TVs and more. Come and see the displays of tomorrow that will drive the display supply chain and change the way we view entertainment and information.

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LVCC South Hall 3
Sponsor(s): Qualcomm

ThisTechZone hosts a special exhibition of state-of-the-art mobile devices and applications. 

Demonstrations include: 

• Mobile Enterprise - Complete Mobile Payment Purchases; Connect with the office seamlessly, securely, and easily wherever business takes you.
• Social Networking - Manage media (photos, videos, blogs, music, etc.) from the mobile device, across the web and to other mobile devices. Send instant messages to multiple users at one time.
• Gaming - Enable the ultimate in 3D Hardware accelerated high-speed gaming.
• Location/Public Safety - Navigate to your destination. Locate friends and family.
• Heath and Fitness - Measure and track your health and fitness profile.
  

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Sands Expo and Convention Center
Sponsor(s): Video Electronics Standards Association

The DisplayPort TechZone features technology that enables a common interface approach across both internal and external display connections, and makes high-quality audio available to the display device over the same cable and the video signal. Delivering true plug-and-play capabilities, DisplayPort is expected to accelerate adoption of protected digital outputs on PCs to support viewing high definition and other types of protected content while enabling higher levels of display performance.
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South Hall 4
Sponsor(s): GSM Association
Experience mobile broadband today!

The GSMA Mobile Broadband TechZone brings mobile broadband to life. See the sheer diversity and scale of devices from embedded notebooks to SmartPhones, together with real life examples from around the world of the speed of Mobile Broadband in action. 

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LVCC South Hall 1
Sponsor(s): HDMI Licensing

High-Definition Multimedia Interface (HDMI) is the acknowledged world standard for connecting consumer electronics products and devices. Utilizing only a single, intelligent cable, users can connect their home theater system without the mess and hassle of multiple cables and cords while still preserving video and audio quality.

The HDMI TechZone features a sampling of the hundreds of companies that have already adopted this evolutionary technology. Come learn how HDMI can provide consumers and manufacturers with this cutting-edge technology by visiting one of the newest TechZones at the International CES, the HDMI TechZone. Here's what you'll see:

• High-def video and audio manufacturers
• High-def hardware manufacturers
• High-speed service providers
• Signal processors
• Semiconductors
  

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LVCC South Hall 2
Sponsor(s): HomePlug Alliance

HomePlug is an industry alliance comprised of industry leaders at each level of the value chain - from technology to services and content. HomePlug Alliance members bring necessary capabilities and a financial commitment to the successful launch of the technology. Industries include:

• Service and content - New services, content to pull demand for network devices, requirements for network to support services, usage models, provisioning, customer care.
• Retail - Channels for sales and support of networked devices, installation and support services, consumer education.
• Hardware - Connected devices to enable new classes of services via the internet or other networks - PC, CE, networking.
• Software - Software services and applications to simplify setup and use of the network.
• Silicon - Cost effective silicon with a variety of feature sets to support a broad variety of products.
• Technology - Enabling technology that meets requirements for performance, cost, and is scalable to future generations.

The alliance's mission is to enable and promote rapid availability, adoption and implementation of cost effective, interoperable and standards-based home powerline networks and products.

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LVCC North Hall

This TechZone serves as the premiere location for providers of custom technologies, services and advertising sent to portable and in-car navigation devices, based on their current locations. The LBS TechZone features the latest technologies used to deliver highly personalized mobile services, based on location, allowing the mobile network operator to offer differentiation and increased profitability. Here's what you can expect to see here:

• Portable and in-car navigation devices and services
• GPS services
• Digital mapping for vehicular navigation
• Personalization of mobile services, based on location

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Sands Expo and Convention Center
Sponsor(s): NFC Forum

What if you could buy goods and services, retrieve content, access transportation systems or exchange information between devices as easily and simply as making mobile phone calls? This is the promise of Near Field Communication (NFC) technology, one of the newest short-range wireless networking technologies.

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Sands Expo and Convention Center
Sponsor(s): Smartphone Summit, SmartPhone Industry

The Smartphone TechZone is the ultimate focus area dedicated to smart mobile devices and related hardware, software, accessories and solutions. Join us as we celebrate and demonstrate the future of mobile and wireless by witnessing the best of what 2009 has to offer in this exciting consumer and business electronics sector!

Detailed highlights include:

• Latest Smartphone Hardware, Software, and Accessories
• Smartphone Highlights for Consumers
• Smartphone Solutions for the Enterprise
• Additional High-end Wireless Solutions and Advancements
• Media and Consultants Covering Smart Mobile Devices Sector
  

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LVCC South Hall 3-4
Sponsor(s): USB-IF

USB technology makes "plug and play" a reality and accommodates our busy workstyles and lifestyles. The impact of USB connectivity on small office/home offices, our PCs, printers, scanners, PDAs and digital cameras is huge.
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LVCC South Hall 2
Sponsor(s): WiMedia Alliance

The WiMedia TechZone promotes the rapid adoption, regulation, standardization and multi-vendor interoperability of ultra-wideband (UWB) worldwide. WiMedia UWB is optimized for wireless personal-area networks delivering high-speed (480Mbps and beyond), low-power multimedia capabilities for the PC, CE, mobile and automotive market segments. Emphasizing peaceful coexistence with other wireless services, the WiMedia UWB common radio platform is designed to operate with application stacks developed by the 1394 Trade Association Wireless Working Group, the Certified Wireless USB Promoter Group and the Bluetooth SIG.  

WiMedia Alliance is a worldwide open industry association promoting ultra-wideband (UWB) wireless connectivity and interoperability for multiple industry-based protocols. The specifications are optimized for personal-area networks delivering high-speed, low-power, multimedia capabilities for mobile, PC, CE and automotive markets.

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LVCC South Hall 4

If you represent any facet of the indirect wireless retail channel, this TechZone is a dream come true for you.  Meet distributors who represent all major wireless carriers and manufacturers of handsets and accessories that provide the products, services and applications to positively impact your business.

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LVCC South Hall 1
Sponsor(s): The ZigBee Alliance

ZigBee gives consumers new ways to control lighting, HVAC, water, appliances and security systems from anywhere. ZigBee is the wireless connection used by sensors (security, rain gauges, lights) and control devices (thermostats, timers, remote controls) ideally suited for the home. ZigBee is focused on giving consumers reliable, low-cost products featuring easy installation. Discover the possibilities in the ZigBee TechZone at the 2009 International CES.

The ZigBee Alliance is an association of companies working together to enable reliable, cost effective, low-power, wirelessly networked, monitoring and control products based on an open global standard. The ZigBee Alliance membership comprises technology providers and original equipment manufacturers worldwide. Membership is open to all. Additional information can be found at http://www.zigbee.org.

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